OUR APPROACH TO EXTENSION
The Applied Swine Nutrition Program will employ a variety of "push" and "pull" techniques to transfer research results from the university to the industry for application. "Push" techniques refer to those that are initiated by Iowa State University to communicate outward to the pork industry. Examples may include written materials or oral presentations addressing recent research results. The advantage of push techniques is their ability to inform the industry of new research results as they become available. "Pull" techniques are initiated by the client, as they seek to obtain information from the program. One example of pull technology is accessing information from the web. Pull techniques have the advantage of providing information on a specific topic when the client requires it.
Irrespective of the technique employed, the Applied Swine Nutrition Program will work collaboratively with the great diversity of extension and technology transfer expertise in place in the industry. This will include, for example, the Iowa Pork Industry Center, as well as regional specialists located throughout the state and the U.S. Pork Center of Excellence, located on the Iowa State University campus. It will also include technical advisors to the pork industry, such as nutrition consultants and veterinarians who already have ongoing relationships with individual pork producers. Finally, it will include suppliers to pork producers, such as feed companies and genetics companies.