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Tradition of Excellence Sale

The 2019 Tradition of Excellence Cattle Sale is December 28th, 2019!

The 2019 Production Sale is quickly approaching. The student-managed Tradition of Excellence Sale has been put on for more than 20 years and this year's set of cattle may be the best of them all!

We are excited to offer a set of elite females that are sure to add value to anyone's herd. 

This year's sale consist of 32 lots of registered open Simmental and Angus heifers and bred females.

Please join us at the Hansen Center on December 21, 2019, to view the cattle and then participate in the sale on December 28th on Superior Livestock Auctions!

Viewing Day Details:

10:00 AM Viewing of heifers open to the public

12:00 PM Chili lunch served

2:00 PM Viewing closes

Sale Day Details:

Bidding can be started at the following website:

Bidding is open from Friday, December 27th at Noon until Saturday, December 28th at 6:00 PM.

Thank you to everyone who has supported our sale and we look forward to seeing you in December!

For more information please follow our Facebook Page!  


Why is our sale unique? 

The Tradition of Excellence Sale is a biannual heifer and bred female sale that is hosted by students of Iowa State University. This opportunity allows students to gain hands-on experience in seedstock merchandising. Students who are on the sales team will be in charge of halter breaking cattle, clipping, photographing sale cattle, advertising, etc. Students who fully participate and satisfactorily complete the experience of hosting the sale will have the opportunity to receive academic credit (2.0 credits) in AnS 497: Livestock Merchandising.